Big brand know-how, tailored to fit
The 25 years I spent in marketing roles across some of the UK's best-known food and drink brands were hugely formative. I worked on brands at very different points in their journeys, from younger brands to long-established household names, across a wide variety of categories and audiences.
My experience spanned both brand and product management, giving me a deep understanding of how a marketing-led approach to product portfolio management is best placed to drive growth. This has given me hands-on experience in all key aspects including new product development, pricing strategy, category management, and the very different dynamics of channels from corner shops to major multiples, wholesale and hospitality.
Much of that experience was in FMCG, widely recognised as one of the best training grounds for rigorous, consumer-led and commercially demanding marketing.
It also meant a lot of time in large organisations, where corporate politics could get in the way of the work that mattered.
Making the jump to working independently has felt genuinely liberating.
What I discovered and enjoyed is how much faster you can make a real, positive difference with smaller businesses. There's less distance between a good idea and it actually happening, which I find energising.
As for where it all started, I grew up in France with Italian and Portuguese roots, cultures where good food, drink, and gathering around a table are at the heart of life. I came to the UK as a student and built my entire career here.
Food & drink brands I've worked with
From household names to challenger brands.
How I work with you
Diagnosis before prescription
I ask the right questions before offering answers, and work from what you've built rather than assuming everything needs to change.
Partner, not just adviser
I work closely with you to develop the right strategy for your business and stay involved if you need help putting it into action.
Plain-speaking
Clear, jargon-free guidance focused on what will actually make a difference.
Commercially focused
Every recommendation is connected to business outcomes. Marketing exists to drive the business, not just look good.
Invested in your success
Motivated by the difference good marketing makes to your business, not by billing more days than are needed.
Ready to get your marketing on the right track?
The best place to start is a conversation. Get in touch to arrange a free, no-obligation discovery call.
Get in touch