Strategic support, shaped around you
Three distinct ways to work together. Everyone starts with the Strategic Growth Roadmap. It's the foundation, and part of every project. From there, you can add Brand Positioning and Ongoing Strategic Support depending on your business needs.
The need
You know your business has potential to grow, but you're not sure where to start. You might sense what's not working, but lack the strategic clarity, or stakeholder alignment, to know what to tackle first.
The solution
A fully developed Strategic Growth Roadmap that identifies your biggest opportunities for brand and product growth and the key strategies to realise them.
What it looks like
- Audit questionnaire to gather key information and prepare for two workshops
- Workshop 1: Identify your business strengths and development needs in a competitive context, and what external factors and trends might be sources of opportunities or challenges; identify 3–5 key areas of focus for growth.
- Workshop 2: Based on those priorities, set marketing objectives aligned with your business goals and develop the strategies to meet them.
- Final output : a written Strategic Growth Roadmap based on the best opportunities for growth
The support I received from Nadia Henrique-Murray has been incredibly thorough, supportive, thought-provoking, and helpful. Nadia helped me to think big, to think strategically. It also helped me to be focused and pragmatic and come up with some clear action plans. Brilliant support.
The need
You want clarity on who your brand is really for, what makes it stand apart, and how to talk about it consistently. Whether you're starting from scratch, rebranding, or realising that different people in the business are saying different things. Because clarity, focus and consistency are the route to more effective marketing.
The solution
A written brand positioning document that defines your target market and what makes your brand distinctive. Something relevant, inspiring, distinctive and credible, giving you a framework to guide all your plans and key decisions.
What it looks like
- Best as a follow-on from the Growth Roadmap, but can standalone
- I prepare and lead two collaborative workshops with key stakeholders, to ensure you get something that feels right for your business
- Using a proven Brand House framework, we work through the essential building blocks, including market definition, competitors, root strengths, key messages, personality and values
- You get a written output of all the workings including a one page brand positioning framework to guide all key decisions and communications.
Working with Nadia has been invaluable. She has helped us define our market positioning, key messages, and the core values at the heart of our brand, giving a much stronger foundation as we continue to grow.
The need
Once clear on strategic priorities, you need someone to help translate them into action. You may already work with junior marketers, freelancers or agencies, but they need clear strategic direction and briefs to deliver effective work. Something you don't have time or in-house expertise to provide.
The solution
I work as your strategic marketing adviser on a flexible retainer, providing the direction and oversight to make sure the right people are doing the right things, are properly briefed, and are producing work that's fit for purpose.
What it looks like
- Flexible retainer, starting from 1 day / month over 6 months, to help with any of the following:
- Strategic guidance to implement brand plans aligned with your business goals, and the marketing objectives and strategies from your Strategic Growth Roadmap
- Identifying and briefing external specialists
- Reviewing work before it goes live
- Regular performance and strategy reviews
Nadia provided strategic direction for all communications and content creation, driving a strong year-on-year sales uplift.
Not sure which is right for you?
Start with a free, no-obligation discovery call. We'll work out where you are and whether I can help.
Get in touch